In this regenerative tourism case study we explore 'Up The Creek', a nature-based experience located on the river systems around Narrm/Melbourne, offering immersive, low-impact, reflective river journeys. The business was born out of a desire to reconnect people with place, nature, and to introduce participants to a More Than Human World. In this case study we explore the impact of the Tourism CoLab's regenerative tourism coaching journey on the business and its owner.

Social enterprise makes good business sense in tourism, as a business model, as a catalyst for positive impact and regenerative places.