In this regenerative tourism case study we explore 'Up The Creek', a nature-based experience located on the river systems around Narrm/Melbourne, offering immersive, low-impact, reflective river journeys. The business was born out of a desire to reconnect people with place, nature, and to introduce participants to a More Than Human World. In this case study we explore the impact of the Tourism CoLab's regenerative tourism coaching journey on the business and its owner.