The Challenge of Change The need to reform tourism, to redesign its operating system, and to unleash a new kind of leadership in tourism has never been more clear. Why we need change in tourism is evident. We need not look any further than the massive disruption, business closures, job losses, social and economic pain caused by the pandemic in many parts of the world. Tourism has all but collapsed in many LMICs (Lower and middle-income countries) with job losses estimated to