The
Tourism
CoLab
REDESIGNING TOURISM
AS IF PEOPLE, PLACES AND NATURE MATTERED
Welcome to the Tourism CoLab! We are a global education and change-making agency. We are also a social enterprise collective bringing together those with experience and those who want to learn about the future of tourism and how to activate it.
What is unique about the Tourism CoLab is that we bring together diverse knowledge and global experience to offer intelligent, analytical-creative thinking and capacity building for your business, network, community or organisation. Our mission is to transform tourism by building the capacity and confidence of grassroots innovators and changemakers to be the change we know is needed. We are thought leaders, experimentalists and community builders offering creative solutions to complex problems.
We work with new and existing businesses and community groups to reimagine tourism businesses and places as if people, places, and nature mattered. We work at the intersection of regenerative development, education, community activation, environmental planning, and place-making.
We fulfil our mission by creating thoughtful and provocative learning spaces, and activating businesses and communities to explore pathways that aligns with place based and community values.
Now, there is a place to belong in your change-making journey!
Our Why
Travelling and experiencing places are part of our human condition. Throughout millennia, we have travelled to learn, connect and transform ourselves. Hosting and sharing our places and stories can also change how we see the world. It can transform how we relate to nature and connect with community and culture.
Tourism is an industrial activity designed to exploit places and extract value. but it doesn’t have to be. Travelling and hosting can deepen our sense of purpose and connection and sharpen our sense of responsibility to care for what we value. But how and why we travel and host needs a new story. Traditional approaches to tourism need to be reworked and replaced by regenerative values, practices, and stories of hope and connection.
Through our Regenerative Communities and Regenerative Business Journeys, The Tourism CoLab is redesigning tourism for a regenerative future. We work at the level of systems change, with and for communities to reinvent a kinder form of travelling and hosting for the planet. Our aim is to unlock the creative potential of local places, cultures, and nature.