Designing tourism for good.
The
tourism Colab
Regenerative.
transformational.
for-purpose.
inclusive.
The Tourism CoLab is a social enterprise delivering cutting edge learning experiences, workshops and capacity building journeys for tourism businesses, destinations and communities.
Our mission is to be the innovation lighthouse for regenerative, inclusive and purpose-led visitor economies.
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THE FUTURE OF TOURISM
Regenerative tourism is about giving back more than we take.
It's about tourism and communities working together.
It's about caring for nature and the environment as if our lives, and those of future generations, depend upon it. It's about putting nature and communities at the decision-making table as equal partners in a flourishing local economy.
A regenerative approach also makes plain good business sense. Those businesses that connect to a bigger purpose, that care for communities and nature while also being profitable, are more likely to be resilient, enjoy the loyalty of their customers and be recognised as good global citizens.
Our commitment is to deliver cutting edge policy advice, learning and capacity building journeys that help businesses, communities, governments and tourism organisations build the next regenerative economy.
WHAT WE DO
EDUCATION
Professional learning
Design workshops
Creative thinking
Mentoring
Student challenges
TOURISM DESIGN
New tourism futures
Tourism design workshops
Community stories
Transformational tourism
Activation
POLICY & RESEARCH
High-level thought leadership Creative thinking & boundary spanning
Policy consultation
Research
LEADERSHIP
Keynote presentations
Panel sessions
Stakeholder empowerment
Inspiring thought leadership
Community journeys
Want to know more?
SOME OF OUR PROJECTS
Regenerative Tourism
Living Lab
Tucked away, hidden from plain sight, we are working on a large, collaborative project to build island resilience - a regenerative tourism living lab. It's where entrepreneurial ground-up approaches are being used to solve community and environmental issues. In the process, transformational experiences for all stakeholders become the byproduct. The regenerative tourism living lab will flip all your thinking about tourism! The journey belongs to the community, not us, so we're still not ready for the reveal!
Preparing tourism SMEs for digitalisation
Digitalisation is changing how people live, work and play. We have been involved in several projects over the last 4 years examining how to prepare tourism SMEs for the digital economy. We analysed responses from almost 3000 SMEs, from tourism organisations and governments and identified policy supports that addressed the challenges SMEs face. The work was published as Chapter 2 in the OECD Trends and Policies 2020.
It started out with a fascination for the impact of platform economy accommodation on cities and regions. After providing policy advice to the European Commission on the impacts of platform accommodation, our interest has continued to explore the shifts occurring in business models, ecosystems and the commons economy. The quality and availability of work in the visitor economy are greatly affected by these changes. Policy is an important key to addressing the issues.
Alternative business models and ecosystems - diversifying tourism
NEXT COURSES
COLLABORATIONS
CONTACT US
Acknowledgement of the Traditional Owners
We would like to acknowledge the Turrbul and Yuggera peoples as the Traditional owners of the land on which we work. We pay our respects to Elders past, present and emerging, and acknowledge Aboriginal and Torres Strait Islanders as the first people of Australia. They have never ceded sovereignty, and remain strong in their enduring connection to land and culture.
We accept the invitation of the Uluru Statement from the Heart and support a First Nations Voice to Parliament enshrined in the Australian Constitution.
