tourism Colab

Regenerative TOURISM.




We're different

THE TOURISM COLAB is a global hub for creative thinking, capacity building, leadership and experimentation in visitor economy place-making.


Our mission is to co-design regenerative tourism and visitor economy initiatives that are place-based, community-led and environment-centred. 

We're passionate about the power of creative, playful design-led approaches, holding space for community, and co-designing innovative solutions to complex challenges. That's why we have gained a reputation as a global innovation lighthouse for regenerative, inclusive and purpose-led tourism and visitor economy journeys.

They say that to imagine the future of tourism, you need imagination and creativity to start with. That's where we come in and the journey begins!

What we do



Online learning



Tourism by design

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New thinking & practices



 Regenerative tourism

Regenerative tourism

Regenerative tourism seeks to ensure the visitor economy delivers a net positive benefit to people, places and nature, and that it supports the long term renewal and flourishing of our social-ecological and economic systems.


Regenerative tourism is much more than sustainable tourism. Put simply, it's about adopting a whole systems approach where we give back more than we take from a destination or place.  Read more here.


We are currently delivering a regenerative tourism living lab on Flinders Island, Tasmania. Here we are changing how to host visitors by taking a place-based, community-led and environment-centred approach. 

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We asked the community what their issues and challenges were when thinking about the future of tourism. As a result of our investigations, we shared this infographic on Linkedin and had 50K+ views and 100 reshares in one week. The need to understand the wider value, the opportunities and the larger picture was clear. Read the thread here



Regenerative Tourism by Design

Enrolments open 17 Feb

Starts March 23 



by design

Dates to be announced


Hosting COMMUNITY  conversations

Starts April

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A collective conversation around regenerative tourism. Info session 16th Feb



Contact Us

Acknowledgement of the Traditional Owners

We would like to acknowledge the Turrbul and Yuggera peoples as the Traditional owners of the land on which we work. We pay our respects to Elders past, present and emerging, and acknowledge Aboriginal and Torres Strait Islanders as the first people of Australia. They have never ceded sovereignty, and remain strong in their enduring connection to land and culture.

We accept the invitation of the Uluru Statement from the Heart and support a First Nations Voice to Parliament enshrined in the Australian Constitution.