top of page
bush forest.jpg

The
Tourism 
CoLab

Home: Welcome

Already a member? Go to the 

REDESIGNING TOURISM

AS IF PEOPLE, PLACES AND NATURE MATTERED

The Tourism CoLab is a social enterprise collective. Our 'why' is simple: We believe that, in order to address the multiple and compounding crises that humanity is facing, we need to travel, host, and experience places differently. We have always travelled, but how we travel and our relationships with people, places and nature need to change.

The Tourism CoLab has been working in regenerative development, education, community development, environmental planning, place-making and visitor economies for three decades. While the language might have changed, our commitment to a kinder and more purposeful tourism has never wavered. We build the capacity of individuals, business, organisations, governments, places and communities to navigate the change ahead in innovative and creative ways.

“How can we bring our social, ecological and political systems in line with what nature and communities need to regenerate?"

Andrew Keast,

Guest Speaker, Regenerative Tourism x Design Summit 2024

WHY WE NEED TO TRANSITION

BECAUSE WE ARE IN A CLIMATE AND BIODIVERSITY EMERGENCY

There is compelling evidence that our current trajectory is unsustainable. Sustainability tools get us so far, but we can't solve our current problems with the same thinking that got us here in the first place. Bold, courageous and creative action is necessary. Small and medium sized businesses and local communities understand the urgency. They are seeking new ways and approaches and want to become creative environmental stewards and contribute to a different way of hosting and experiencing place. They need to be brought into the conversation and empowered. Our work empowers their lived experience and local knowledge and unlocks the true potential of place.

EMBRACE NEW THINKING 

AND DO NOT FEAR THE CHANGE

The unfolding polycrisis is a manifestation of our current economic and social systems and our distant relationship to nature. It tells us that the future cannot be a projection of the past. We need to think differently, build resilience, reconsider our relationship to nature, and experiment with new approaches, tools and practices. We encourage SMEs and communities to be the co-creators of their desired future. We have always travelled, but we urgently need to consider how we might travel, host and experience places through the lens of regeneration. Let's embrace this change together.

TRANSITION IS NECESSARY

AND TRANSFORMING HOW WE THINK ABOUT THE CHALLENGES IS WHERE WE START

Travel, hosting and experiencing special places can be a force for good, connecting us to nature and contributing to connection and well-being. At The Tourism CoLab, our mission is to redesign travel, hosting and the experience of place. It's a future where tourism will be required to reinvent its reason 'why' and take responsibility for restoring and regenerating people, place, and nature. New business models, place-based businesses ecosystems, governance arrangements and community networks are part of this transition towards a more resilient future. It's a creative and energising change making journey. Why not join us?

bottom of page