About | Tourism CoLab

About Us

Pioneering Regenerative Design in Tourism Since 2018

The Tourism CoLab was established in 2018 on a deep belief in tourism's transformational power to connect travellers, communities, and nature. We saw how travel, when thoughtfully cultivated, could transform our relationship with the planet and help us find our place in a rapidly changing world.

While we draw from our design background, our practice combines design with nature, human-centred design, and organisational design. We are deeply interdisciplinary in our practice, creative in our mindsets, and passionate about driving positive impact.

What Makes Us Different?

Beyond Traditional Thinking

We challenge the limitations of scientific management and reductionist thinking that have dominated tourism. Instead, we embrace tourism as a complex adaptive system that requires evolutionary, collaborative approaches rather than linear strategic solutions.

Head-Heart-Gut Intelligence

Our approach taps into whole-body intelligence, combining analytical thinking with heart (values-based) wisdom and intuitive knowing. We believe the mindset shift happens through experiential learning that allows people to feel the community, connect with nature, and understand our responsibilities.

Community-Centred Practice

We work with tourism organisations, governments, communities and business networks to build resilience, co-design and activate destinations, tourism organisations and visitor economies for regenerative, inclusive, and nature-positive futures.

Meet Our Collective

We are all practitioners and global thought leaders in regenerative development and tourism, and have decades of experience working across contexts, cultures, and countries. What makes our collective truly unique is that we are not consultants but have spent time thoughtfully developing our practice, generously sharing it with others, and showing the way by doing. You won't find a stronger and more deeply grounded network of regenerative tourism practitioners!