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Founders 
Story

Breaking up with who you think you are

What happens when your narrative breaks? What happens when your job no longer has meaning? What happens when you realise that you've been wearing a straightjacket for decades, not allowed to think or work in a way that aligned with your values and what you truly know?

In 2018 Dianne awoke to the brutal realisation that the narrative she had held close simply wasn't true. She had sleepwalked through three universities to right into a professorship. Her belief that higher education was a place for freedom of thought, creativity and collaboration had come crashing down. The reality was very different and she couldn't unsee it.

So she left with the idea of starting The Tourism Colab. Six months later Covid-19 hit.

She took the time to explore her own thinking style, and the thinking styles of others. She explored alternative knowledge systems, intergenerational trauma, and the neurobiology of change before taking a journey into belonging. Place identity, stewardship and belonging were threads that had woven their way through her entire career from an environmental planner to community development. Endlessly curious about connection, belonging and identity, she knew she had only ever belonged tempoerarily. There was a reason why embedded community development and place based activation work had always called her!

So The Tourism Colab was born. The polycrisis requires nothing less of us than the courage to think and work differently. Connection, belonging and stewardship is key. Our twentieth century industrial production and consumption systems have disconnected us from nature, from community, from family and from ourselves.  

When Dianne returned to working with communities, for-purpose businesses, and governments genuinely seeking to understand the shifts and explore alternative ways of working, she became alive once again to a deeper sense of purpose. She reconnected with what she had always known - the incredible power of networks, systems, collaboration and inner development. It is through flows and relationships that change happens, not through institutions, plans, and outputs. Even though her PhD had been in precisely these areas, it was as if years of working in the system had dulled her knowing, creativity, and inspiration. She had been looking at tourism through a lens, distanced from what she knew to be true with head, heart, and gut.

Ecologies of the Self

When we walk this journey of regenerative change together we bring our wholeness. We bring the entire sum of all our previous conversations. We bring our ideas, experiences, thoughts and emotions, our deepest hopes and fears. We bring our presence, our breath, our alma. We bring a sense of knowing and heart-based wisdom that resides within.  We also hold space for others to do the same.

Combining and Communing

Along with these ecologies of self, the journey is one of combining... an intermingling of hope, love and shared values. This combining is a process of learning, sharing, reflecting and co-designing the actions that we know are needed. The regenerative journey is slow and intentional. It is a dance of reason and hope. It is a journey of discovery, hopefully involving irrational ideas and edge-walking to jolt us from the comfort zone.

Our Founder acknowledges with gratitude the rich contributions, experiences and encounters along her journey, which include the following:

COMMUNITY ENGAGEMENT

North Queensland
1985-1988

  • Tourism as place transformation

  • Scenic landscape management 

  • Wet Tropics World Heritage Rainforests

  • Place based design

  • Community engagement

  • Urban and regional planning schemes

  • Tourism within planning schemes

TOURISM & RESOURCE MANAGEMENT

Ontario, Canada
1988-1990

  • Protected area management

  • Managing recreation and tourism landscapes

  • Competitive destination analysis 

  • Destination design and sense of place

  • Stakeholder auditing for policy

  • Environmental impact assessment

  • Sociology of work and leisure

COMMUNITY ENGAGEMENT, JARDÍN BOTÁNICO CLAVIJERO, Xalapa, Mexico
1994-2000
  • Environmental education in a botanical garden and seed bank for endangered cloud forests

  • Policy advice -  Modernisation of tourism in Veracruz

  • Ecologies of place research

  • Facilitator for UNEP visits 

  • Embedded research on rapid urbanisation and deforestation

ECOTOURISM PRODUCT DEVELOPMENT VERACRUZ, Mexico
1994-2000
  • Mapping the route of Hernán Cortés in Veracruz

  • Researching and developing an ecotourism product CONACyT

PLACE IDENTITY, BRANDING AND POLICY

Newcastle Australia
1998

  • Embedded industry research

  • Establishment of a local tourism association

  • Regional  tourism policy and planning

  • Tourism systems, network structure and function

TOURISM NETWORKS
PHD RESEARCH PRAXIS

Newcastle, Australia
1998-2001

  • Recreation management

  • Managing touristed landscapes

  • Competitive destination analysis 

  • Destination design and sense of place

  • Environmental impact assessment

  • Sociology of work and leisure

OrientationWeek2007 031.jpg
ENVIRONMENTAL PLANNING  GRIFFITH UNIVERSITY
2002-2008
  • Taught environmental planning history, policy and planning, climate change, environmental design, bioregional systems, water sensitive urban design

  • Head of School 2007-08, designed and implemented new planning program

  • Community and industry engagement, Chair, professional development board

Wiley & Sons 2007

BUILDING A STRONGER FUTURE: Tourism and hospitality education in Australia
  • Designed and implemented  a major national study on Australian tourism and hospitality education

  • Involved 5 white papers, 6 research papers, 10 invited keynote addresses, collaboration with 23 higher education programs, and an Australia wide champions network

  • National Citation for Teaching Excellence in experiential learning

  • CAUTHE Best Paper Award 

Dredge, D. & Jenkins, J. 2011

TOURISM NETWORKS
PHD RESEARCH PRAXIS

Newcastle, Australia
1998-2001

  • Recreation management

  • Managing touristed landscapes

  • Competitive destination analysis 

  • Destination design and sense of place

  • Environmental impact assessment

  • Sociology of work and leisure

ACHIEVING SUSTAINABLE LOCAL TOURISM MANAGEMENT (Pt 1)

Dredge, D. et al 2006

ACHIEVING SUSTAINABLE LOCAL TOURISM MANAGEMENT (Pt 2)

Dredge, D. et al 2006

SUSTAINABLE DESTINATION MANAGEMENT

Wray et al 2010

COLLABORATIVE CONOMY AND TOURISM: Perspectives, politics, policies, and prospects 

Springer, 2015
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